Kiehl’s Superbly Restorative Body Line Launch
I absolutely love Kiehl’s Since 1851 and it was announced in WWD this morning that they’re launching a new anti-aging body care line – Superbly Restorative. According to WWD:
“This is our first totally restorative body care collection,” said Chris Salgardo, U.S. president of Kiehl’s, of the brand’s new Superbly Restorative body care lineup. It is set for an April launch. “Usually, we save the highest-tech ingredients for the face — but we felt strongly about launching a line which offered similar benefits for the body.”
The brand’s best-selling skin care product at present is Creme de Corps, a body lotion which focuses on hydration, explained Salgardo. “Superbly Restorative, which we will launch on Earth Day, gives restorative benefits, as well. It can be used in tandem with Creme de Corps, or on its own.”
The ingredient powering Superbly Restorative is organic argan oil, which Kiehl’s is sourcing from the Targanine Cooperative in the Atlas Mountains of Morocco. While argan oil may be relatively new to skin care, it has a long history among the Berber population in Morocco, said Salgardo.”
The collection will include two products at launch: Superbly Restorative Body Lotion, and Superbly Restorative Dry Oil with a third product, Superbly Restorative Skin Salve, expected in June.
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